Oasis Reports gave us free reign with creating their logo but had one specific request…no palm trees. Well it turns out it is hard not to think about an oasis and not imagine a palm tree, right? So, I latched on to the only other element of there name left….Reports. I took to charts & graphs like a netfish to water and more specifically the dot of a line chart. This element rightly became the prevailing beacon for the Oasis Reports logo.
The color scheme
Even though I was unable to use palm trees I still utilized some ideas while putting together the color palette. I took colors synonymous with an oasis, like blues and greens, and began making color variations of the logo using these colors as the theme when designing.