Not every business needs a sprawling website with dozens of pages. In fact, a well-designed one-page website can be one of the most effective tools for small businesses, especially if your focus is simple like getting calls, showing off a service, or building local awareness in places like Carthage, Joplin, or Webb City.
But just because it’s one page doesn’t mean it should be incomplete. Here’s exactly what to include on a single-page website to keep it SEO-rich, user-friendly, and conversion-ready.
1. A Clear Hero Section
This is the very first thing visitors see make it count. Use a bold headline that says what you do and who you help. Include a subheadline if needed, and always have a call-to-action (CTA) button like:
- “Get a Free Estimate”
- “Book Your Appointment”
- “See Our Work”
Include a photo, video, or background graphic that connects visually with your brand and industry.
2. About Section
Don’t skip this! Even on a single-page site, people want to know who you are, where you’re based, and what makes you legit. Keep it short and authentic. Bonus points for including your location and years in business.
Example: “Locally owned in Joplin, MO since 2010.”
3. Services Overview
List your key services clearly. Use icons, short blurbs, or quick bullet points. If you specialize in one main thing (like roofing, landscaping, or tattooing), give it space and describe how you do it differently.
4. Portfolio or Work Gallery
If you’re in a visual industry—like design, construction, photography, or beauty use this section to show what you do. Real photos build trust. If you’re a startup or don’t have a lot yet, a few strong examples go a long way.
5. Testimonials or Reviews
One or two great customer quotes can turn skeptics into buyers. Add a name, location (even just “Carthage client”), and a star rating if possible. Video testimonials? Even better.
6. Contact Section
Your contact form, phone number, address (if applicable), and email should all be in this section. If you’re local, mention your service area:
“Proudly serving customers in Southwest Missouri and beyond.”
Add clickable buttons for Google Maps, Facebook Messenger, or text if that’s how your audience communicates.
Pros and Cons of One-Page Websites
| Pros | Cons |
|---|---|
| Fast loading and easy to navigate | Less room for deep SEO content |
| Great on mobile | Limited for large product lines or blogs |
| Perfect for service businesses or events | Can be harder to scale later |
| Keeps attention focused on key actions | Not ideal for complex funnels |
One-Page Sites Work Best When Designed Intentionally
A strong single-page website can do more than just “look nice.” When built properly, it guides visitors through a natural flow, who you are, what you do, why you’re good at it, and how to contact you.
At netfishes, we specialize in building custom one-page WordPress websites that work for small businesses in real towns—not just tech startups in big cities. Whether you’re based in Lamar or launching something in Miami, OK, we can help you get online with clarity and confidence.
One page. One chance to make an impression.
Reach out to netfishes and let’s make your first (or next) website your best one yet.