If your small business serves a local community like Joplin, Carthage, or anywhere in the Four States then local SEO should be one of your top priorities. Why? Because 46% of all Google searches are looking for local information. If your business doesn’t show up in those searches, your competitors are getting those leads instead.
Local SEO isn’t just about getting seen it’s about getting found by people who are ready to buy.
What Is Local SEO?
Local SEO (Search Engine Optimization) is the process of optimizing your online presence so your business shows up when someone searches for products or services near them. Think of searches like:
- “Wedding photographer in Joplin”
- “Best tacos near Carthage”
- “Dog grooming open now Webb City”
If your website and online listings aren’t optimized for these searches, you’re missing out on high-intent traffic.
5 Local SEO Must-Haves for Small Businesses
1. Google Business Profile (GBP)
Formerly known as Google My Business, this free tool is the most powerful piece of local SEO. Claim and verify your listing, then fill it out completely with:
- Business name, address, and phone (NAP)
- Hours of operation
- Service areas
- Reviews
- Photos
Make sure your info matches your website exactly.
2. Local Keywords on Your Website
Use phrases that include your service and your city or region, like:
- “Affordable catering in Joplin, Missouri”
- “Carthage real estate photographer”
- “Web design in Southwest Missouri”
These phrases help your site rank when locals search for what you offer.
3. Consistent NAP Across the Web
Your name, address, and phone number should be the same on your website, Google profile, Facebook page, Yelp listing, and anywhere else you appear online.
4. Local Reviews Build Trust (and Rankings)
Encourage satisfied customers to leave reviews on Google. Respond to each one with professionalism, even the bad ones. Reviews are a major local ranking factor and build real trust.
5. Local Links and Directories Help
Being listed on local directories (like chamber websites or industry associations) sends trust signals to Google. Bonus points for local news features or guest blog mentions!
Pros and Cons of Local SEO
| Pros | Cons |
|---|---|
| Free traffic once optimized | Takes time to see results |
| High buyer intent | Needs consistent updates |
| Builds local trust and visibility | Requires technical understanding or help |
| Works 24/7 | Competitive industries may need advanced strategy |
netfishes Makes Local SEO Easy for Small Businesses
At netfishes, we help small businesses build websites that are optimized for local search right out of the gate. Our custom WordPress development includes:
- Smart keyword integration
- Google Business Profile setup
- On-page SEO best practices
- Local-friendly mobile design
Want to show up when people nearby search for what you do?
Reach out to netfishes and let’s boost your local visibility together.