Your website might look decent at first glance, but if it’s not converting visitors into customers, it’s doing more harm than good. For small businesses across Joplin, Carthage, and the Four States area, your website needs to do more than just exist. It needs to work. If you’re not seeing leads, calls, or purchases, one of these common mistakes could be the reason why.
1. Slow Load Times
Today’s internet users are impatient. If your site takes more than three seconds to load, most people are gone. That’s money walking out the digital door. Speed issues often come from poor hosting, oversized images, or bloated templates.
Fix it: Invest in fast WordPress hosting and make sure your images and plugins are optimized.
2. No Clear Call to Action
What do you want people to do when they visit your site? Call? Schedule? Buy? If your website doesn’t guide them clearly, they’ll bounce without taking action.
Fix it: Make your call to action bold, clear, and repeated throughout the site. Every page should lead them closer to your goal.
3. Mobile Unfriendly Design
If your site isn’t mobile-friendly, you’re missing out on the majority of your traffic. Customers in 2025 expect websites to look great and function smoothly on any device, especially phones.
Fix it: Use responsive website design that adjusts seamlessly across desktops, tablets, and smartphones.
4. Outdated or Missing Information
Outdated hours, wrong phone numbers, or missing product details instantly destroy trust. People will think your business is unreliable or inactive.
Fix it: Regularly audit your website for accuracy. Keep things current, especially contact info, services, and pricing.
5. Weak SEO and No Local Optimization
You can have the best site in the world, but if no one can find it, it doesn’t matter. Not optimizing for search engines, especially local search, is a massive missed opportunity.
Fix it: Use SEO-friendly website design principles. Add keywords, optimize meta tags, and use location-based terms like “Joplin plumber” or “Carthage hair salon.”
Let netfishes Fix What’s Holding You Back
We specialize in custom website solutions for small businesses that need more from their web presence. From fast, responsive layouts to SEO and performance fixes, we help make your site your best salesperson, not your biggest expense.
Tired of your website costing you sales instead of earning them? Reach out to netfishes and let’s turn your online presence into a conversion machine.